Curtis Herbert

This season began with an ambitious changes to my IAP lineup: I killed the old Trip Pass in favor of a new 5-day Bundle, and I added a Family Pass. I've been busy with a lot of other stuff since those launched, like partnering with Strava, releasing a new (😍) premium winter map theme, and more. … »

Slopes has always been a product of constraints. My version 1.0 was a constraint of shipping a true MVP. After the MVP, the time I spent on Slopes was constrained by my need to earn a living and realistically scale the time I spent on it relative to its income. … »

So I rebranded my premium offerings and reworked my consumable in-app purchases leading up to this season, with the goal of making Slopes Premium as appealing and accessible as possible. Even still after all this work there is one large part of the market I'm still ignoring. … »

Last time I talked about how I was refocusing my business efforts on my consumables; offering a more compelling line of IAPs with the hope to attract more free users to upgrade. … »

Some of you may recall that one of the reasons I wanted to add free sync to Slopes was so that I could better understand how my free users use Slopes. What keeps them a free user instead of converting to a paid user? … »